If you’re a business owner here in Northeastern Pennsylvania, you know what it means to make a smart investment. Whether you're buying a new piece of equipment for your construction company, updating the kitchen in your restaurant, or stocking the shelves of your retail shop, you want to know one thing: "Will this pay for itself?..."
Let's be honest - having a website that's not getting visitors feels like throwing a party where nobody shows up. You've put in the work, you're ready to serve customers, but your analytics look more like a flatline than a heartbeat. Trust me, I've seen this countless times with small businesses, and it's incredibly frustrating.
Look, I get it. With Instagram, Facebook, and TikTok dominating the the interwebs, you might wonder if your small business really needs a website anymore. After all, social media is free, right? But here's what I've learned after working with dozens of small businesses: relying solely on social media is kind of like building your house on rented land. Sure, it works... until it doesn't.
When it comes to promoting and representing your small business online, it's important to have a strong, professional presence. Many businesses today turn to social media platforms, like Facebook, to create that presence. However, using a Facebook page as your primary or only online presence can be a huge mistake.
Web design might sometimes seem like an unnecessary expense for some small business owners. In fact, it's quite the opposite. User habits and Google search algorithms change regularly. You're missing out on valuable traffic (and potential customers) if you're not consistently modernizing your website.
Do you need to build a website for your small business and are considering building one yourself? Unfortunately, many people think that it's something that they can build on their own. Only after making a low-quality website do they realize that they would have been better off leaving it to the professionals.
If you run a small business, no matter what it is that you do, or where you’re located, you need a website. Small business websites are crucial for online visibility, branding, and driving sales, but only if you've got good web design.
93% of surveyed shoppersmake buying decisions based on online reviews. That's a huge percentage! If you run a business, your reviews are vital to your success.
One recent report suggested that a company's reputation can account for more than 60%of its total value. As a result, your business might not be worth as much as it would be worth otherwise simply because of its reputation.
A website is a vital component to a small businesses’ success. However not an website will do. About one in fivesmall business websites struggle to generate traffic to their website. Meanwhile, 57% of users won't recommend a company with a poor mobile web design. If your website doesn't offer a positive experience, you could lose potential customers.
There are over 5.07 billiondaily Internet users in the world, so there's a large base of potential customers you can reach with your website. But before you can tap into that potential, you need to know whether your website is capable of attracting those visitors. Your website traffic stats are a good place to start.
According to a recent survey,about halfof all American small businesses lack a solid marketing plan. Not having a plan in place is one of the biggest marketing mistakes that any small business can make.
A recent study found that 50% of consumers believe that website design is a fundamental factor in a business’s brand. Website design showcases your business’s style, attitude, and aesthetic.
